Customer case

Trust, flexibility, and direct communication: the partnership between Euroma and Brilliant.

Trust, flexibility, and short lines: the collaboration between Euroma and Brilliant

From herb mixes in meal packages to dressings in meal salads: consumers come into contact with products from Euroma every day. From multiple locations in the Netherlands, the company develops and produces herbs, spices, and flavor solutions for both the consumer market and food producers and well-known brands.

At the production site in Zwolle, production runs 24 hours a day, seven days a week. With such a continuous process, reliability, product availability, and quick support are essential. This requires partners who not only deliver what is needed but also understand what a production environment looks like in practice.

With this need, Euroma and Brilliant have worked together over the past few years to further strengthen their collaboration. What started as a traditional supplier-customer relationship has evolved into a partnership where trust, flexibility, and proactive thinking are central.

Facility Manager Saskia and Facility Officer Erik share more about the collaboration between Brilliant and Euroma in this customer case, and where they see its added value.

The starting point for a strong partnership

The partnership between Euroma and Brilliant goes back many years. Euroma has always been satisfied with Brilliant’s products. When considering the future of the partnership, the goal was not to look for another supplier, but rather to further strengthen the existing partnership.

“The products were excellent. We wanted to continue working with Brilliant, but there were some areas of the partnership that needed improvement,” says Saskia.

As is often the case with long-term partnerships, there were opportunities to further improve processes and communication. Both parties saw ways to better align expectations, shorten communication channels, and make the relationship more personal.

Driven by a shared ambition, Euroma and Brilliant began discussions on how the partnership could better align with the day-to-day realities of a 24/7 production environment.

“We actually sat down together to figure out: what do we want right now?”

Through open discussions, clear agreements, and designated points of contact, clarity and trust gradually grew. This laid a solid foundation for the collaboration as it is experienced today.

Adapting quickly in a 24/7 production environment

With approximately 300 employees and a production process that runs day and night, continuity is essential. The right products must be available at all times, from gloves and cleaning supplies to workplace essentials.

That is precisely why speed, reliability, and short lines of communication are important. For Euroma, this involves more than just on-time delivery. Flexibility and the ability to adapt quickly are also crucial in this continuous production environment.

“What do we expect from you? Fast deliveries, that items are in stock, and that you take care of everything for us—even when there’s an urgent order.”

When a product is needed sooner than planned, Euroma wants to be able to immediately reach out to a dedicated contact person who thinks proactively and can act quickly. According to Erik, that’s one of the strengths of the partnership these days:

“If the delivery date seems too far off to me, I’ll discuss it. And actually, nine times out of ten, we can work it out so it gets delivered faster. So that’s easy, too. That’s great.”

More than delivery: proactive thinking and advising

Within a production environment, new issues continuously arise. An audit can lead to additional requirements, processes can change, and employees may encounter practical challenges. In such situations, Euroma is not just looking for a supplier, but a partner who actively thinks along about the best solution.

Saskia views this advisory role as an important added value. "If we have any specials, specific requests or problems, we can also call you."

The collaboration now goes beyond just delivering products. Brilliant contributes ideas for specific requests, practical issues, and product selections. It is precisely this combination of delivery and support that is of added value to Euroma.

Continuously improving together

Although the collaboration is already solid, Euroma and Brilliant are still looking for ways to further optimize processes. By continuing to engage in regular discussions, sharing practical experiences, and being open to feedback, there is room to grow together.

Both parties see opportunities to strengthen the collaboration in the future. From digital developments to potential projects in the area of chemical management: the foundation to take new steps together has already been laid.

For Euroma, the strength mainly lies in maintaining the personal cooperation.

"I hope the collaboration remains just as it is now: calling, picking up, and always being able to reach someone."

This combination of involvement, open communication, and the drive to keep improving together forms a strong foundation for the future, whether everything goes according to plan or when speed, flexibility, or extra support is needed.

According to Saskia and Erik, this is precisely the strength of the collaboration: a partner that not only delivers but also thinks along.